Fathers Day year 2

1992 In-store Fathers Day promotion for Selfridges Limited, Oxford Street. The brief was to remind and prompt Fathers Day purchase ideas. The designs were hand rendered in magic markers. The illustrations were hand drawn and finished in fine ink Rotring pen and fine permanent marker. Design and artwork was produced by hand on CS10 art board, with camera work, bromide output with cut and paste artwork reproduced as positive film to enable three colour screen printing.
Additional suggestions to the the marketing team included a special in-house promotional wrapping paper which was not progressed.

Development of idea in marker visual #4

Logotype

Logo Pattern

Wrapping paper suggestion

Poster artwork

Counter sign artwork

Artwork for poster with promotional slot

Display stand sign artwork

Printed counter sign

Display cabinet end

Counter sign

Finished graphic

Development of idea in marker visual #1

Development of idea in marker visual #2

Development of idea in marker visual #3