1992 In-store Fathers Day promotion for Selfridges Limited, Oxford Street. The brief was to remind and prompt Fathers Day purchase ideas. The designs were hand rendered in magic markers. The illustrations were hand drawn and finished in fine ink Rotring pen and fine permanent marker. Design and artwork was produced by hand on CS10 art board, with camera work, bromide output with cut and paste artwork reproduced as positive film to enable three colour screen printing.
Additional suggestions to the the marketing team included a special in-house promotional wrapping paper which was not progressed.
Development of idea in marker visual #4
Logotype
Logo Pattern
Wrapping paper suggestion
Poster artwork
Counter sign artwork
Artwork for poster with promotional slot
Display stand sign artwork
Printed counter sign
Display cabinet end
Counter sign
Finished graphic
Development of idea in marker visual #1
Development of idea in marker visual #2
Development of idea in marker visual #3