1991 In-store Fathers Day promotion for Selfridges Limited, Oxford Street. The requirement was to remind and prompt purchases from the many customers who were not in the store primarily to shop for Fathers Day. I decided to go for an attention grabbing retro 1940s to 1950s feel with both style and colour. Visuals were produced with magic marker. All typography was hand drawn. Designs and artwork was produced by hand on CS10 art board, with camera work, bromide output, cut and paste artwork reproduced as positive film to enable three colour screen printing on coloured stock.
In the next year I took a different approach Fathers Day 1992. Selfridges
More illustration and design work for Selfridges