Fathers Day Logotype Illustration

I produced this illustrated logotype using fine technical ink on CS10 board. It was a central element of some of my design proposals for a Fathers Day promotion at Selfridges back in 1992.
I had originally developed these illustrations of gifts for men from research around the store and as a background pattern for the other design solutions I submitted.

Logo Pattern
Logo Pattern

Gifts for Men Illustrations

I used tech pens to develop and detail pencil illustrations from my research around the Selfridges department store where I explored typical and suggested Fathers Day gifts. Back in 1992 I incorporated them in some of my proposed designs as marker visuals for a Fathers Day promotion.
When my other typographic solution was chosen instead (which I also created from these components) I continued rendering these illustrations into a pattern to propose a wrapping paper product to form part of the promotion.

Wedding Bell and Ribbon Illustrations

I hand drew these bell and ribbon illustrations in ink using a combination of technical ink pens and fine permanent ink markers on CS10 art board. I experimented with reversing out the art on a black background for greater impact. The Illustration was central to the logo I designed to promote the Bridal Day at Selfridges back in 1992.

Back to School. Felt Marker Ilustrations

I produced these two felt marker illustrations as concepts in advance of photography based ‘back to school’ promotion called Study In Style for Selfridges back in 1992. The main purpose of these illustration was to get approval for the display solution and to provide a specification for commissioned photographers. I used magic markers on bleedproof marker paper.

Marker visualisation for end of cabinet display signs
Marker visualisation for end of cabinet display signs

Illustrations for childrens Easter promotion. 1991

I produced these illustrations to a variety of compositions using bright gouache paint, plastic adhesive film and wax chinagraph pencil.
My aim was to move away from a traditional Easter theme for this Selfridges ‘Just For Kids’ promotion and produce something upbeat and bright to suggest fun and action packed while keeping the Easter egg as a reminder that the promotion was limited to the school holidays.

JFK portrait art wide
JFK portrait art wide

Illustrated Icons for Childrens Easter promotion

I illustrated my childrens Easter icons with painted bright gouache, plastic adhesive film and wax chinagraph pencil.
My aim for this Selfridges ‘Just For Kids’ promotion was to move away from a traditional Easter theme and produce something upbeat and bright to suggest fun and action while maintaining the Easter egg as a reminder that the promotion was limited to the school holidays.

JFK icon art
JFK icon art

Easter Scraperboard Illustration (finished landscape)

I produced this illustration using scraperboard as a central image for my Selfridges Easter Promotion designs. I developed a number of different formats with varying intensities of black to suit the lithographic and screen printing processes.

Easter Scaperboard Landscape format with info panel
Easter Scaperboard Landscape format with info panel